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Artigos que transmitem a vasta experiência da Estratégia em Ação nas entranhas do mundo dos negócios.

Retorno sobre Investimento em Clientes

Clientes tem necessidades diferentes. Por esta razão, se comportam de maneira diferente e acabam...

Gerente de Vendas Excelente ou Mediano? Eis a questão!

A importância de um gerente ou supervisor de vendas vai muito além das habilidades do mesmo sobre...

Excelência Comercial: Eficaz ou Eficiente?

Quando se fala em Excelência Comercial, inúmeras empresas se posicionam como exímias executoras de...

CHA – Conhecimento, Habilidades e Atitudes

Até pouco tempo, um profissional era classificado como competente por ter amplo Conhecimento...

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